Products and Services
Avon Signs manufactures custom designed signs for all types of businesses and organizations. Avon Signs uses high quality materials and ensures the end product meets or exceeds customer expectations. Avon Signs has a team of motivated employees that are reliable, detail-oriented and committed to the company’s goals. The Avon Signs team designs, creates, installs and maintains signs for customers in accordance with their guarantee. Signs are designed and created in a multitude of different ways depending on their application. Avon Signs uses glow sign boards, polycarbonate sheets, flex printing for hoarding jobs, vinyl cutting, coroplast, foam board and 3M vinyl for vehicle wraps.
Signs are an integral part of the business community and essential for companies to gain exposure of their brand and be noticed by their potential customers. Some typical signs that are designed and created by Avon Signs are:
Glow sign boards with reverse lit channel letters are a unique type of sign that Avon Signs manufactures and they are very popular in grabbing the customers’ attention. The face of the letter is constructed from aluminum and it can be both front lit and have a reversed halo that projects light onto the back surface. These carefully rendered individual letters are mounted to provide an elegant halo effect when needed while offering a beautiful vibrant image in a multitude of pantone colors during the daylight hours. Avon Signs creates these signs for indoor or outdoor use.
Channel Letter Signs
A standard channel letter sign is a three dimensional graphic sign element. The channel is fabricated from aluminum so that it will not rust. Channel letters can be painted and fitted with any lighting components necessary such as neon gas tubes or LED modules. A translucent plastic face, usually acrylic fiber or polycarbonate is cut to fit the open face of the letter can. A trim cap border is applied to its edges which gives the letter face a finished appearance and creates a fastening surface to attach it to the letter can. When illuminated at night, channel letters draw the eye of passers-by and they are utilized most often by retail stores, office buildings, churches and other organizations that have a need for exterior signage.
Foam Board Signs
Foam Boards are the most reliable and enduring material on the market for dimensional sign making, environmental graphics, 3D displays and model making. This proven high-density urethane (HDU) foam board delivers exceptional versatility and outstanding value. Whether carved, routed, sand-blasted or machined, it is ideal wherever a uniform, grain-free, dimensionally stable material is desired. These signs are ideal for a wide range of businesses and can be used in a corporate environment for presentations and also in model homes to display floor plans and artists renderings.
Custom Magnetic Signs
Car and truck door magnets are a cost-effective way to communicate a company’s marketing message. Avon Signs guarantee their magnetic signs to be sharp and vibrant and to catch everyone’s eye. The can be created in one, two, or full-color, and all at very affordable prices.
Real Estate Yard Signs & Flags
Whether a customer needs a simple one color yard sign or an eye-catching full color sign, Avon Signs has all of their needs covered. Avon Signs use multiple sign printing production processes that save its customers money right up front. Yard signs are an incredibly effective way to deliver a local message. Companies and organizations use yard signs to announce events, promote sales, introduce candidates, list homes and direct traffic. Variations of typical yard signs and grand opening announcements come in the form of vertical flags which are a cost-effective and maintenance free way to promote almost anything.
4.0 Market Analysis Summary
Demand for the Billboard and Sign Manufacturing industry largely revolves around advertising budgets. Additionally, billboards and signs are a form of media that allow advertisers and business establishments to reach a mass audience or call attention to their storefront, restaurant, retail business or other type of business location. These factors helped mitigate declines during the past five years and will ensure demand continues in the future.
Corporate profit drives advertising budgets and, in turn, demand for billboards and signs. Companies typically increase their advertising expenditures when profit is rising and reduce these expenditures when profit is falling. Following the financial crisis in 2008, corporate profit plummeted 17.4%. As a result, many companies reduced their marketing budgets. This caused a domino effect as demand for billboard and sign manufacturing subsequently decreased. In addition, companies are more apt to pursue expensive corporate rebranding projects when they have ample money to spend on these projects. Since the recession, corporate profit has rebounded nicely; however, growth in consumer spending has been slow, leading some companies to maintain tight advertising budgets due to the seemingly low return on investment. Avon Signs will not be affected by large corporate businesses since their target market is smaller, 5-250 employee businesses that continue to thrive now that the economy has rebounded.
The major consumers of billboards and signs are companies that purchase these products then rent out this advertising space to other companies. However, amusement industries, retail stores, fast food restaurants and other retail establishments that use signage heavily as part of their branding strategy are also major consumers and the typical target client for Avon Signs. Overall, the broad demand from billboard and outdoor advertising has remained relatively unchanged during the past five years, increasing slightly. Similarly, the demand for other forms of advertising can also affect industry performance. For example, if an advertiser decides to utilize more social media or internet marketing, it could hurt demand for billboard advertising. On the other hand, operators such as Avon Signs should get a boost of demand from advertisers that are reducing advertising in print media platforms.